With the increasing levels of pollution throughout the world, the simple pleasure of enjoying the outdoors is becoming a luxury. The CAELIO fitness mask, aims to provide its users peace of mind in any environment. The mask filters and monitors the air for its user, while tracking vital information like VOC levels, humidity, and airflow. In combination with the CAELIO app, this product can create an in depth report of what and how its user is breathing. While also cataloging public air quality to shine a spotlight on the poor quality of air that billions are living with.
Fitness trackers that are focused on step count and heart rate are consistently selling at this price range. Products like the apple watch are offering several fitness features in a premium package and asking for $150-$250. With consistent segment growth over the last 5 years “wearables” are becoming a lifestyle mainstay, and the entry of a new product like CAELIO is completely possible. And with this already established market of “wearables users” the CAELIO has a target user already defined.
The Research and Ideation of the CAELIO was focused on introducing a desirable fitness tool, that could provide an aesthetic that could break through the negative connotations of air filter masks. The Initial designs took inspiration from successful high end fitness brands such as FitBit and Apple watch.
The forming of the CAELIO needed to convey its fitness based inspiration while, still being capable of remaining undetected. The balance was made by a combination of subtle design cues that expressed movement and subdued dark colors and materials that don't beg for attention.
The CAELIO is focused on taking the social fitness movement that is so prominent in today's society and combining it with the environmental ideals for a better tomorrow. The final product aims to provide a user experience through a proprietary app that acts as a social platform to share, compete and inform. The app will focus on Individual scores based around fitness and health, while also creating a social network of air quality information.
