Cascade Store Concept Re-Design
IDL was tasked with updating Columbia's Cascade store concept to represent the companies brand and direction moving forward. The concept update consisted of several elements that had to be designed to work well with the previous designs, yet still provide a fresh perspective. The resulting designs were focused into to new concepts: Immersive Authenticity & Storytelling by Curation.
Immersive Authenticity
Storytelling by Curation
Ideation / Sketching
