Was Contracted by an Aeronautics and Engineering startup to help them create their brand identity. They wanted to enter the market as a fun and approachable brand, that provided accessible drone and UAV imagery products. Their target markets were the agricultural industry, and real estate industry; both for their high demand of cutting edge imagery analysis. With those demands in mind, I was able to create work with the company to create GUAVA.
After multiple rounds of experimenting and feedback. The final brand concept was developed. With a playful, yet robust color palette; and fun organic logo design. The Guava brand identity left the customers happy.